LED screens turn attention into a steady source of income for sports clubs. Sponsors get five times more visibility with moving images than with static boards, and clubs that switch to LED perimeter boards report an average 25% increase in sponsorship income per season. Whether you’re an amateur football club or a professional club, LED gives your association the image and tools it needs to grow.
What does an LED screen offer a sports club?
Most clubs see LED screens as an expense. That’s a misconception. An LED screen is an investment that pays for itself through higher sponsorship income, a more professional image and better communication with members and visitors.
- More value for sponsors: dynamic content attracts five times more attention than static boards. Sponsors pay more for a spot that people actually see.
- Multiple sponsors per match: switch sponsor messages at set intervals. More sponsors in the same location means more income per season.
- Professional image: a modern screen makes an impression on sponsors, visitors and potential members.
- Better communication: announcements, schedule changes and club news are visible to everyone in real time.
What types of LED screens are available for sports?
LED perimeter boards
LED perimeter boards consist of interconnected panels along the sideline of the pitch. They are the most visible and profitable LED application for professional clubs. The boards can be seen by everyone in the stadium and by viewers watching via livestream or television. Dynamic content lets you display several sponsors per match, each for a set duration or time slot.
- Viewing distance: 10-40 metres
- Withstands all weather conditions
- Easy to operate via smartphone or laptop
- Available to buy, rent or lease
Tip: want to stand out even more? In addition to LED perimeter boards, also choose LED second row.
LED scoreboard
An LED scoreboard displays the score and playing time in real time, and can also show club or player names. But it does more than that: when play is stopped, it also provides space for sponsors. That makes the scoreboard twice as valuable.
- Viewing distance: 15-60 metres
- Weatherproof and fitted with a brightness sensor
- Control in real time via smartphone or tablet
Indoor screens in the clubhouse or hall
The clubhouse is an often-overlooked sponsorship space. Supporters, members and visitors spend time there before and after matches. An indoor LED screen in the clubhouse displays sponsor messages, club news or match results to an engaged audience that is already there.
How do I present LED screens to sponsors?
Sponsors pay for visibility. The more concrete you make that visibility, the easier the conversation. With LED perimeter boards, you can offer sponsors:
- X seconds of exclusive screen time per match
- Visibility in livestreams and potential media coverage
- Digital content you can update free of charge for each campaign or season
- Measurable data on screen time and reach
HOOQD helps clubs put together a sponsorship package around their LED installation. From the rate card to the supporting information, we’re happy to help.
Buy or rent for a sports club?
For clubs with a permanent venue and long-term sponsorship contracts, buying is always the smartest choice. The investment pays for itself through higher sponsorship income. A typical LED perimeter board installation usually pays for itself within one season.
Renting is a good option for clubs that want to try things out, support a temporary tournament or event, or are not yet sure about their venue.
Examples of LED screens at sports clubs
HOOQD has completed LED installations at clubs in the Eredivisie, Eerste Divisie and amateur football. From large professional stadiums to small but ambitious local clubs. They all have one thing in common: the investment pays for itself in no time.
Want to know exactly what an LED screen could bring your club? Our specialists will prepare a tailored calculation, including your sponsorship potential.
