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Large LED perimeter screen in the corner of the AFAS Stadium at AZ Alkmaar
Maximum fan experience at AFAS Stadium thanks to high-quality LED solutions
Commercial advertising on the main-stage screen at AZ’s stadium
High-contrast video wall installed in the stands of a football stadium
Close-up of the crisp pixels on an LED screen at a professional football club
Overview photo of the AFAS stadium featuring seamless digital LED solutions from HOOQD
Close-up of LED perimeter boards in a football stadium
From P1.9 IP65 TV-compliant Second row

LED second row

The camera captures the pitch. Your second row captures the audience. An LED second row gives sponsors visibility that cannot be missed: on broadcasts, livestreams and highlights. TV-compliant, safe for players and built for outdoor use.

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  • Application: Outdoor
  • Dimensions: Fully customised, modular and scalable
  • Pixel pitch: From 1.9 mm
  • IP rating: IP65 (weather-resistant)
  • TV-compliant: Yes, certified for use in broadcasts and livestreams
  • Finish: Available in all colours, including with your logo
  • Content management: Remote management, adjustable in real time
  • Maximum media value
    Sponsors featured in every broadcast, livestream and highlight.
  • Same aspect ratio as LED perimeter displays
    Content you already have for your perimeter displays fits straight onto the second row. No extra formatting, no hassle.
  • Weather-resistant
    IP65-certified. Resistant to rain, wind and sun.
  • Effortless to operate
    Manage content in real time, from multiple devices at once.
  • Over 10 years of LED experience
    We know what works and what doesn’t.
  • Everything under one roof
    From advice and installation to content and maintenance.
  • Available 24/7
    For a screen that keeps running. 
  • Tailored solutions
    Designed to suit your location and objectives.

Questions about LED second row? We’re here to help.

Bas Kamermans
Bas Kamermans Managing Director
Maximum fan experience at AFAS Stadium thanks to high-quality LED solutions
The system

What is an LED second row?

An LED second row is a row of LED screens positioned above or behind the standard LED perimeter displays. It sits on the second row, higher up in the camera's field of view. Precisely where the camera moves during matches.

It has the same aspect ratio as LED perimeter displays. That may sound technical, but it saves you work: content you already create for the perimeter displays fits straight onto the second row. No separate formatting, no extra costs.

A second row for your club

Increase your stadium's media value and make sponsorship packages more valuable. Thanks to the combination of LED perimeter displays and an LED second row, sponsors are clearly visible in every broadcast, highlight and livestream. More and more matches are also being streamed at amateur level. A second row gives sponsors visibility beyond the stadium too.

Change sponsor content for each match or event, and get the most out of your LED screens.

Fully customised LED perimeter displays

The size, number of panels and installation are fully tailored to your stadium and stand. HOOQD delivers the complete solution: from advice and installation to content and maintenance.

HOOQD Orion - LED perimeter boards Champions League

“More LED perimeter displays enhance the atmosphere in the arena. Sponsors see their name, as do the many thousands of people in the arena.” - Yannis Megens, Project Organiser Orion

HOOQD Orion Avif 0201235
HOOQD Orion Avif 0201097

“HOOQD comes to the arena. They take care of everything for us when connecting the LED perimeter displays and installing the additional displays. They’re always willing to help and are ready whenever needed.”

Large LED perimeter screen in the corner of the AFAS Stadium at AZ Alkmaar

Ready to double your sponsor space?

A second row of perimeter displays doubles the stage for sponsors, without getting in the way of your first row or sightlines. More sponsors on screen means more exposure, on the pitch and during broadcasts, and therefore more income for your club.

Tell us about your pitch and your objectives, and we’ll build a tailored solution. 

Got questions?

We have the answers

Dynamic content attracts five times more attention than static boards. You can sell multiple sponsors the same position, per match or per moment. This makes your sponsorship packages more valuable.

Yes. Our perimeter boards meet UEFA requirements and are clearly visible in livestreams and broadcasts.

It depends on the scale. A full perimeter installation takes 3–7 working days. We schedule this for times when the pitch is not in use.
LED perimeter boards in the Eredivisie must meet requirements set by the KNVB, Eredivisie CV and international broadcasting guidelines (UEFA standards). These requirements ensure the boards are clearly visible to spectators in the stadium and during television broadcasts. Key specifications include: - High brightness so the screen remains visible in daylight and under stadium lighting - A suitable Pixel pitch (often P6 or P10) for optimal visibility from the stands and in TV footage - A high refresh rate (at least ±3.840 Hz) to prevent flickering in TV recordings - Consistent colour calibration so adverts and sponsors are displayed accurately - A robust outdoor construction that can withstand the weather, ball impacts and intensive use At HOOQD, we supply professional SMD LED perimeter boards that meet the requirements for live television, streaming and international matches in accordance with UEFA standards. This ensures sponsors are always clearly visible, both in the stadium and on TV.
Afhankelijk van lengte, pixelpitch en specificaties. We maken een projectspecifieke offerte inclusief installatie, service en garantie.
HOOQD provides a standard 3-year warranty on all screens.
Bas Kamermans
Bas Kamermans Managing Director

Hello 👋, Bas here. Ask me anything about LED. Or ask Chatbot Pixel.